More Than Just Content – Content With A Purpose


Every website owner should know the value of content by now. But not all content is fit to be published, and bad content has no value to your site in any way. As such is the case, you must be diligent in pursuing a policy of producing only high quality content with genuine value to all who come to see it.

Good content gets talked about and shared. It comes with positive SEO benefits and has the potential to significantly boost traffic to your site. Good content also is more likely to result in conversions, as there shouldn’t be anything about it that puts off a potential customer.

Bad content, on the other hand, can lead to many problems. At the highest level of the problems that could occur is the prospect of being blacklisted by Google or any of the other search engine providers. This is a serious condition that is not always easy to reverse. Bad content also can cause you to lose potential sales due to a reduction in the trust factor and/or failing to capture the positive attention of the visitors.

This means you don’t want to just be churning out content. You need purposeful content that has been professionally produced. Your content should speak to the audience, whether it is through the written word or a video presentation, and it should be making a connection with them.

One of the best SEO boosting techniques involves adding a blog to your business website. A business blog is quite different to a personal blog, but it’s still perfectly fine to include your personal thoughts and feelings on a subject. Your blog may be for business, but it’s not an academic essay. In fact, in most cases it is better to make it totally unlike an academic work, or too many readers will find it boring and difficult to make a connection with.

Your blog can contain all kinds of content, but to get the maximum SEO boost from it, you should focus most of your content on topics very closely related to your industry. Don’t treat the blog purely as an advertising medium.

As an example, if you run an accounting business, your blog might contain articles about tax laws, special accounting rules, case studies, and financial tips.

If your business makes, sells, or repairs cars, you might have articles where you review different models of cars, talk about things that could go wrong with cars (complete with remedies), and provide breaking automotive industry news.

Any relevant content that is well-written, or professionally produced, is good content. There are two rules, however, for business blogs.

The first rule is that if your blog post does contain personal opinions, you must always have it vetted by two colleagues before publishing it, in order to ensure you haven’t accidentally made any comments that could be taken the wrong way.

The second rule is that you must always be adding value, never subtracting. What this means is that the visitor is investing time in reading your words or watching your video, so you should make it well worth their time. The easiest way to do this is to make your content genuinely interesting, entertaining, or useful to the audience. You may need to enlist help from professional writers and producers for this purpose, but it is a solid investment in your business marketing and you should not be shy about spending money for this.

If you provide high quality, relevant, purposeful content in sufficient quantity, it is bound to have a positive

effect on your search rank. This is an irrefutable law of nature, no less authoritative than gravity. So take advantage of the benefits of this principle by ensuring all your content has a clear purpose.